The Employer Brand AtlasBy HappydanceSearch

The Glossary · Term

Cost per hire

Total spend to fill a role, divided by hires.

Cost per hire measures the total spend required to fill a role, from advertising and agency fees to referral bonuses and recruiter time, divided by the number of hires. It is a core efficiency metric that helps quantify the return on employer branding, since a stronger brand typically lowers reliance on paid channels. Tracked over time and by source, it reveals where hiring budgets deliver value and where they leak.

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