The Employer Brand AtlasBy HappydanceSearch
The Atlas · Flagship tool

The Employer Brand & EVP Grader

Paste your employer brand copy and answer eight quick questions. Get an instant grade across the dimensions that actually attract the right talent — built on the Give & Get method.

Step 1 · Paste your copy — or drop a PDF

Your EVP statement, careers-page headline or job advert — or drop a PDF (careers deck, EVP doc) and we’ll read it. We scan for clichés, honesty (give & get), proof and specificity. Optional, but it sharpens the grade. Try a rival’s too.

Drop a PDF anywhere in this box, or .

Step 2 · Eight questions
1. How fully is your EVP defined?
2. Could a competitor copy-paste your careers messaging and it still fit?
3. Is messaging tailored to specific talent audiences and their motivations?
4. How much real employee voice (video, stories, social) is featured?
5. Do you show the demands and hard realities — not just the perks?
6. Are your claims backed by specifics and evidence?
7. How much of your copy is buzzwords or generic phrases?
8. Is the EVP lived consistently across every touchpoint?

How real employers scoreOur grader applied to public employer brands — the gap between magnets and generics is stark

88
Netflix
88
Patagonia
82
HubSpot
80
Nike
76
Salesforce
26
Cognizant
24
Wipro
21
DXC Technology

Indicative scores from the Atlas research team applying the grader’s dimensions to each employer’s public careers content.

Clichés on watchPhrases so overused they say nothing — and who’s guilty

  • “bring your whole self to work” — Salesforce, Accenture, Deloitte
  • “make an impact / make an impact that matters” — Deloitte, Cognizant, Capgemini
  • “help shape the future / shape tomorrow” — Wipro, Siemens, Cognizant
  • “unlock your potential” — Wipro, Cognizant, ADP
  • “our people are our greatest asset” — DXC Technology, Infosys, Tata Consultancy Services

The grader benchmarks the traits that separate talent magnets from generic careers pages — thoroughness, differentiation, talent relevance, authenticity, honest give & get, proof, and freedom from AI-slop. Method inspired by Give & Get Employer Branding.

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