How do you get executive buy-in for employer brand?

Speak the executive team's language, meaning hiring cost, speed, quality and risk, and back every claim with data and external benchmarks rather than opinion. Crucially, connect the EVP to the company's strategy and growth ambitions, so it reads as an enabler of the plan the board already owns rather than an optional communications exercise. Show the competitors winning your people and the roles that growth depends on, which makes the stakes concrete. Framing matters as much as evidence because executives fund things tied to strategy and risk. The pitfall is presenting brand theory or creative concepts first; earn the mandate on business impact, then use the creative to demonstrate the how, not to open the argument.