How do you build the business case for employer brand?
Quantify the cost of the problem (unfilled roles, agency spend, attrition, slow hiring), model the improvement a stronger brand delivers, and cite external benchmarks. The Atlas evidence library collects credible sources to support the case.
Start by quantifying the cost of the current problem: unfilled or slow-to-fill roles, agency and advertising spend, the price of attrition, and the productivity lost to prolonged vacancies. Then model the improvement a stronger brand would deliver against those figures, and support it with credible external benchmarks so the numbers are not just your own assumptions. Frame the whole thing in business terms, such as growth enabled and risk reduced, rather than as a communications project. This lands because it speaks to what decision-makers are accountable for. The pitfall is leading with creative vision before the financial argument; establish the cost of inaction first, then let the strategy show how the investment pays back.