The Glossary · Term
Employer branding
The activity of shaping the employer brand.
Employer branding is the ongoing work of understanding, defining, and communicating what makes you distinctive as a workplace. It spans research, EVP development, content, and activation across careers sites, social channels, and the candidate experience. Unlike the employer brand itself, which is a perception, employer branding is the deliberate practice of influencing that perception so the right people notice you and choose to stay.