The Glossary · Term
Candidate journey
The full path a candidate takes with your brand.
The candidate journey is the full path a person travels with your brand, including moments before they ever apply and after a decision is made. It captures touchpoints across research, social, careers site, interviews, and onboarding, mapping how perceptions form at each one. Understanding it end to end helps you design a coherent candidate experience rather than optimising isolated steps in the funnel.