What does an employer brand manager do?

An employer brand manager owns how the organisation is perceived as an employer and the work that shapes that perception. Day to day that means running research and insight, defining and stewarding the EVP, producing messaging and content, guiding candidate and employee experience touchpoints, and reporting on impact. Because the remit crosses HR, talent acquisition, marketing and comms, much of the role is stakeholder coordination, aligning teams behind one promise and one voice. The role exists because reputation drifts without an owner. The pitfall is being pulled into pure content production as a service desk for recruiters; the strongest managers protect time for strategy, measurement and influencing the experience, not just filling channels.