The Employer Brand AtlasBy HappydanceSearch

The Glossary · Term

Realistic job preview

An honest, upfront picture of a role so candidates can self-select.

A realistic job preview gives candidates an honest, upfront picture of a role, including its less appealing aspects, so they can self-select before committing. By setting accurate expectations rather than selling an idealised version, it reduces early disappointment and the attrition that follows. It embodies the honesty at the heart of good employer branding, trading a slightly smaller applicant pool for markedly better fit and retention.

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