The Glossary · Term
Attract, recruit, retain
The three outcomes a healthy employer brand influences.
Attract, recruit, retain names the three connected outcomes a healthy employer brand influences: drawing the right people in, converting them through hiring, and keeping them once they join. Framing the brand's job this way keeps attention on the whole lifecycle rather than just filling vacancies. It also clarifies that brand value compounds, since retained, engaged employees become the advocates who make future attraction easier.