The Employer Brand AtlasBy HappydanceSearch

The Atlas · Answers

Where can I find statistics to justify employer brand investment?

The Atlas evidence library links credible sources — LinkedIn, Glassdoor, Randstad Employer Brand Research, Universum, Gartner, Great Place to Work and more — where you can pull citable figures for your business case.

Credible figures come from established research programmes and industry data rather than one-off blog claims: the major professional networks, review platforms and recurring recruitment-research studies that publish regular employer-brand and talent reports. Curated evidence libraries that gather these sources in one place make it quicker to pull citable, defensible figures for a business case. Source quality matters because leaders scrutinise numbers, and a weak citation undermines an otherwise strong argument. The pitfall is quoting eye-catching statistics without checking their origin, age or methodology; a figure that does not withstand a sceptical question does more harm than good, so favour reputable, current and clearly attributed sources over whatever ranks first in a search.

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