What is the difference between employer brand and EVP?
The EVP is the promise (what you offer and expect); the employer brand is how that promise is perceived in the market and lived inside the organisation. EVP is the strategy, employer brand is the reputation.
Think of the EVP as the strategy and the employer brand as the reputation it produces. The EVP defines the deal, meaning what you offer and what you expect, and it is largely within your control to articulate. The employer brand is how that deal is perceived in the market and lived inside the organisation, and it is shaped by everyone who encounters you. So one is deliberate and internal; the other is emergent and partly out of your hands. The practical implication is that you cannot fix perception purely by rewording the promise; you have to close the gap between what the EVP claims and what people actually experience day to day.